1954 DER NEUE BORGWARD ISABELLA BREMEN GERMANY ADVERTISING BROCHURE

Description

CATALOG: DER NEUE BORGWARD-ISABELLA-BREMEN, GERMANY-ADVERTISING BROCHURE NR
T
his 11 6/8”x8 2/8” advertisement pamphlet features beautiful illustrations and vehicle specifications. A great addition to your collection.
Condition: Overall condition is very good with a tiny hole at the folded corners. (see photos)
From Wikipedia: “The Isabella was to have been marketed as the Borgward Hansa 1500 but the Isabella name was used on test vehicles and proved popular with engineering staff and media.[8] The production car was subsequently renamed and only the first few hundred examples were built without Isabella badging.[8] Hansa badging was also used through to 1957.[9]
Despite its aspirational positioning in the marketplace, the Isabella had a smaller engine (and was marginally shorter) than its immediate predecessor, the Borgward Hansa. Late in 1952, the firm had launched their six-cylinder Hansa 2400 model. The larger car never found many buyers; but in 1954, it made commercial sense to keep the two models from competing too directly with each other.”
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